The best friend of the consumer
What is bothering me so much in advertising? Advertising generally bordered by fraud - because its costs are included in the price of goods, the buyer pays it rolled to buy.
Each country claims to protect its populations from false advertising, but advertising masters always find a way to create false impressions among customers, even without lie de jure. In this respect Championships held unfulfilled illusions. Watch your TV and understand that you feel like a movie, you just need to give your money properly.
Unfortunately advertising today is so entered in everyday life, often not aware of it. Promotional products have become the subject of new folk works - there are enough jokes and ways of expression that are closely related to a specific ad or set of ads, which still - in fact, precisely because of this - understandable to most people. A huge portion of their popularity they owe their debility.
Unfortunately, the more reluctant is an ad, the more often repeated, the stronger is its effect. In an analysis of advertising strategies, which I found, says:
"Usually people are much more primitive than we imagine. Propaganda should be simple and endlessly repeated. Best results in public opinion achieves only one who is able to bring problems to the simplest terms and who has the audacity to repeat them constantly, ignoring the objections of the intellectuals. "
Usually the argument in favor of advertising manipulation is that no one commits to buy, but here's what he says a U.S. study: "Children are among the most susceptible viewers of ads. They can sing songs and to identify with the emblems and often strongly attached to products. What they generally do not realize is how advertising works. The mass media are used not only to sell goods but also ideas: how to behave, what rules are important, who should respect and appreciate what ".
I personally know many children under 10 years who visit McDonald's has turned into a celebration, although it is not associated with any particular cause for rejoicing. For them it means to be part of the glossy world of advertising tales. Scientists suggest the 63 infants carrots, milk, apple juice and other foods by first packaged in traditional packaging, then - in packages bearing the logo of McDonald's. The result was that as children of McDonald's products were more delicious, even carrots. That's the "rational actors in the free market."
Boy loves to play basketball. Not really, who knows what the brand sneakers and loose clothing, but they did not take it seriously. A basketball is not played at home. Or you buy Nike, or stay with jerks to read books. Thus, "natural selection" in the artificial world of advertising token prerequisites for survival and success in life, namely those who can be reluctant.
Advertising campaign "Save the man!" Of Kamenica is a shining example in this respect. Kamenica would save emancipated (read, complexed) man, because only he can string it what it pours, like beer. Do not know his wife is cool enough to drink Kamenica. Even when "people he sums up," the advertising of beer and dog shows as a woman's best friend a man - beer bottle was patented by sexist advertising and that's it.
What happens if the ad disappears? Streets will be dull and gray with no signs of beautiful women. Children will only watch children's programs. We will watch the movie from beginning to end without interruption.
In a society controlled by men proceeding in which a withdrawal of foreign money can not speak, advertising would not exist. A fun and information will be made by people and institutions they create for it. Again we will be aware - there will be as "user agents" to take care to provide consumers with accurate and detailed information about goods and services. One part of the output will help us unwind and have fun as we want and not want as corporate innkeeper. You will not see any ads on the street to see road signs. However, some of the services will be held in the beautification of the street according to the wishes of the people who live or pass by it often, and another part - in the creation and dissemination of films according to different tastes of people. Places which are now occupied, to make us buy something, you tell us anything useful or show something good - to me, to you, or many others.
This is still true, but I like it - you will not see it advertised on television or on the highway. But the things worth living, do not need advertising. They do not buy with money, not sold in the mall. They won only by hard work and tireless dreams. And the price is worth it.
Zlatko
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